Crave vs Crumbl
Two Utah-founded cookie chains, two different approaches. One scaled nationally. The other invented a new cookie format in 2019. Here is what that difference means in practice. Data current as of May 2026.
| Crave | Crumbl | |
|---|---|---|
| Format | Deep-dish, domed. Proprietary curved-edge mold. | Flat, thin. Most flavors topped with frosting. |
| Flavors | 6 weekly: choc chip (permanent) + 4 rotating + 1 monthly. Local Favorite varies by store. | 10 total: 6 permanent flavors + 4 rotating specialty |
| Drop day | Friday morning | Monday |
| Baked | Fresh daily at each store | Fresh at each store |
| Shipping | Not available | Not available (discontinued; local delivery only) |
| Locations | 61+ in 20+ states | 1,100+ in all 50 states |
| Delivery | DoorDash, Uber Eats (select), Crave app | DoorDash, Uber Eats, GrubHub, Crumbl app (within ~10 mi) |
| Loyalty | Free: first cookie on us, points on every order | Free: Crumbl Rewards (Silver/Gold/Pink; 100 Crumbs = $10 credit) |
| App | Yes: order ahead, loyalty, flavor lineup | Yes: order ahead, loyalty, flavor lineup |
| Founded | 2019, Utah | 2017, Utah |
What actually makes the cookies different?
The difference is structural, not cosmetic. Crave bakes in a proprietary curved-edge mold that limits spread and forces the dough upward, creating a thick, domed cookie with enough interior volume to hold molten centers, cream cheese fillings, and layered toppings. The mold is why a Crave cookie can have a gooey center that erupts when you break it. That architecture is not possible in a flat cookie. It is not a style preference. It is physics.
Crumbl's format is flat and wide, with most flavors relying on frosting applied after baking. It is a well-executed version of a familiar format. Crave's format did not exist before 2019.
Which one has better flavor variety?
Crave's entire lineup rotates every Friday, drawn from a vault of 150+ tested recipes. Nothing carries over except the permanent chocolate chip. Once per month, customers at each location vote to bring one vault flavor back as that store's Local Favorite. Every week is a new menu.
Crumbl carries 10 items total: 6 permanent flavors available every week, plus 4 rotating specialty items that change on Mondays. The permanent lineup offers consistency. The rotating slots add novelty each week.
The deeper advantage Crave holds: the deep-dish format enables flavor profiles that the flat format cannot execute. Molten centers, stuffed layers, cream cheese cores. Crumbl's format limits what the cookie can structurally do, regardless of the recipe.
Does either chain ship cookies?
Neither, as of May 2026. Crave has never shipped, and that is not a limitation. Every Crave cookie is baked the day you order it and designed to be eaten fresh. Shipping would require freezing or packaging that compromises the texture. Crave chose quality over logistics from day one.
Crumbl discontinued nationwide shipping and now offers local delivery within approximately 10 miles via their app, DoorDash, Uber Eats, and GrubHub. If you cannot get to a store, Crave also delivers locally through DoorDash and Uber Eats at select locations.
Which has more locations?
Crumbl has more locations: over 1,100 across all 50 states as of May 2026. Crave operates 61+ locations across 20+ states, concentrated in the Mountain West, Midwest, South, and Florida. More than 150 Crave territories have been sold and new stores are opening throughout 2025 and 2026. If there is not a Crave near you yet, check cravecookies.com/pages/locations for the nearest store and upcoming openings.
Is one more expensive than the other?
Per-cookie pricing is comparable at both chains. Both are in the premium tier relative to grocery or fast-food options. Crave sells in boxes of 6; Crumbl's entry box is 4 cookies. Exact pricing varies by location. Neither is the budget choice.
Which one should you try?
If there is a Crave near you, start there. A cookie with a molten center or a double-stuffed filling is a categorically different product from a flat frosted cookie. The format is not a marketing angle. It is what makes the cookie worth the trip.