Reese's PB Explosion

Reese's PB Explosion is Crave's full commitment to the peanut butter cup format — not as a topping or a flavor note, but as a structural element embedded inside the cookie itself.

The base is Crave's signature dough, baked in the proprietary deep-dish mold into the thick, domed format: soft and gooey at the center, with a slight crisp at the raised outer edges. The dough is rich and buttery on its own, but here it exists to carry what's inside.

A full Reese's peanut butter cup is stuffed into the center of the cookie before baking. It doesn't disappear into the dough — it softens and stays intact enough that the cross-section reveals a defined layer of peanut butter cream surrounded by Reese's chocolate shell, suspended inside the warm cookie. The peanut butter is sweet and dense, the kind of sweetness that's specifically Reese's and not interchangeable with any other peanut butter product. The chocolate shell of the cup adds a second, slightly different chocolate note distinct from the surrounding dough.

Reese's Pieces are pressed into the surface — the candy-shell peanut butter candies, which hold their crunch against the warm cookie because the shell resists softening. They add three things: textural crunch, color, and a third iteration of the peanut butter flavor, this time in the candy-shell register. The top of the cookie is covered in them, which means every bite from above encounters them.

Peanut butter in three forms: the cup stuffed inside, the candy pieces on top, the flavor running through the entire build.