NOT ALL COOKIES CRUMBLE. SOME SEAR.
We didn't just think outside the box—we torched it. Meet the world's first dry rubs inspired by Crave's best-selling cookies and built for real steak lovers.
Savory. Smoky. Slightly unhinged.
FLAVOR MEETS FIRE
This isn't a novelty. It's a flavor revolution—crafted in collaboration with real BBQ pitmasters and built from the ground up to pair with flame, fat, and fire.
THREE FLAVORS THAT BREAK ALL THE RULES
Limited time
CHOCOLATE CHIP DRY RUB
Cocoa nibs. Browned butter essence. A savory twist on a classic, balanced with espresso and cracked pepper to pull that bark into beast mode.
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Limited time
SNICKERDOODLE DRY RUB
Warm cinnamon, subtle heat, a hit of brown sugar, and a whisper of vanilla—layered over a salty-sweet backbone built to crust your steak like a champion.
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Limited time
CAMPFIRE S'MORE DRY RUB
Molasses, smoked sea salt, charred sugar, and graham-inspired spice. Yes, it sounds insane. Yes, it tastes like magic on a ribeye.
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WHY COOKIE RUBS WORK
- Because grilling is about contrast. Sweet vs. smoke. Caramelization vs. crust.
- We spent a year reverse-engineering cookie flavors into dry rubs that actually improve the sear, enhance the umami, and make your meat taste unforgettable.
- No gimmicks. Just good taste—seasoned by fire.
HOW IT'S PACKAGED
Vacuum-sealed freshness
Sleek, resealable matte black pouches
Each pack seasons 3–5 steaks
Designed for grilling, smoking, or pan-searing
LIMITED LAUNCH. UNLIMITED FLAVOR.
We're not making millions of these. Yet. This first run is small-batch, made for the curious carnivore and the flavor-obsessed.